The Power of Networking – Keeping in Touch is the Key

Every business has networking meetings. You exchange business cards. You visit a little… and then you go home.

Those little networking meetings do nothing, except waste time, if you don’t do anything with the business cards except put them in a pile next to your desk saying “Someday…”

To make those networking meetings fruitful… and you never know from whom you’ll need “fruit”… you need to make a record of what you’ve learned about people and keep it handy. In addition, you need to learn as much as you can that is personal. I’m not talking creepy personal here. I’m talking about the kind of personal that says you’ve been listening.

As you chat with someone, listen for what’s important to him or her. What’s their specialty in business? What are some of their passions? If they talk about their favorite sports team, make note of it. If you learn what high school or college they went to, remember it. If there is an unusual way you are connected, perhaps through friends or a family member, file this away in your mind.

As soon as you can, you need to unload the file cabinet of your mind and put it on paper. If you can, jot a few notes on the back of their business card before you see the next person. Just some words to trigger your mind for after the meeting.

As soon as possible after the meeting write down more fully everything you can remember about each person. Put this somewhere you won’t lose it. Organize it. When you learn more about the person, such as accomplishments or something about their children, write it down with your other notes about them.

The key is that the information is only as good as how you use it. You want everyone you meet, well, almost everyone, to remember who you are. As soon as possible, send them a card or note that says something like, “Jennifer, I enjoyed meeting you at the Whiz Bang Event on Thursday. When you… “Here is where you put in something personal. It could be as simple as “Hook ‘Em Horns” if they went to the University of Texas. Be sure and put in a sentence that identifies who you are in case her memory needs a little jogging.

What you’re doing here is establishing a cordial relationship. You want people to remember you. You want them, when they need someone with your skills, to think of you. That’s why you want to keep in touch. Send them a note occasionally.

Cathy Chapman, PhD is newly aware of the importance of keeping in touch with clients and other’s she’s met on a professional level. One way she does it is through an automated system which stores in one place all the information mentioned in this article. She’s also able to send quick notes to people without the drudgery of envelopes, stamps and the mail. Try it today with two of your contacts.

Go to to learn how easy it is keep your name in front of someone.

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