The link between college and corporate

Posted on July 1, 2014 by Alan

Moz offers the best resources on the web for learning SEO. Its co-founder John Pellington describes Moz as an “evolved search engine for the web,” one that is being disrupted by increasingly powerful, easy-to-use search tools from Google and other large organizations.

The most significant difference between Moz and your standard search engine is that the algorithm for Moz crawls the web from front to back. The algorithm looks at how many page views each item receives, whether it’s a short snippet of text, and the relevance of that text. In a way, it’s just like other search engines: People give you links if they like your content, but they like it more if it’s relevant.

I’m sure that’s easy enough for you to understand. For example, when someone has just found your website, they might read the headline of a few headlines to find out what your main points are. They will also skim your blog posts to find out if your content is high-quality. Moz, on the other hand, requires a rigorous set of steps, the primary of which is reviewing every single URL and link on your site. If the pages you’re linking to aren’t related to your content, there’s no point in linking to them, so Moz doesn’t get a ton of clicks.

Moz also takes into account the type of content on your site. Moz lists the most important factors that can influence the level of search engine traffic it receives:


Site design

Type of content

Where you rank on the first page of Google

Status of your site

Estimated number of monthly unique visitors

Moz also tracks the interest in your content across the web. The more valuable your content is, the better Moz hopes it will attract organic traffic. Since you cannot rank on Google until you build a competitive website, Moz ranks your site to show you potential search engine optimization opportunities.

The level of Moz traffic it can attract depends on factors such as site demographics, past rankings, site architecture, and the relevancy of your content. A website with low traffic will see a smaller boost in its search engine visibility compared to the highest traffic website. The higher your search engine visibility, the greater the traffic Moz can attract.

When users discover your site in a Google search results page, Moz usually appears at the top of the page. This search algorithm simply highlights sites that are being popular. Sites with a greater number of popular web pages are more likely to show Moz as the top result and rank higher in the search engine results. For further information related to SEO, we suggest visiting

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